Projects and markets
What a project holds, how its market drives every tool, and how archiving works.
A project is the unit everything else hangs off: research, trackers, audits, integrations, and credit attribution are all per project. Your workspace starts with one project named "Default".
What a project holds
| Field | Notes |
|---|---|
| Name | 1 to 80 characters. |
| Domain | Optional at creation, but required before audits, rank tracking, and own-site backlink tools will work. Entered as a bare domain; a pasted URL is reduced to its hostname. |
| Market | A location and a language. United States and English by default. |
Name and domain are edited on the project's Settings page. The market is chosen when the project is created and can be overridden per call.
How the market works
Every research tool takes an optional locationCode and languageCode. When you leave them out, the project's market is used, so a project set to Germany and de gets German volumes and German SERPs without repeating that on every call. Pass them explicitly to look at a different country for one query.
Two things to know about markets:
- Location and language must be a valid pair. The dashboard's market picker snaps the language to the chosen country's default because the provider rejects a mismatched pair as a failed, charged task.
- Some countries have less data. Keyword difficulty and search intent come from a dataset that covers 94 countries. Elsewhere, keyword data comes from Google Ads and has volume and CPC but no difficulty or intent, and clickstream refinement has no effect.
Limits
Active (non-archived) projects are capped per plan: 1 on Free, 3 on Starter, 15 on Pro, 100 on Scale. Creating one past the cap fails with a plan-limit error that names the cap.
Archiving
Projects are archived, not deleted. Archiving frees the slot; the project's data stays and it can be restored from the Archived tab on the projects page. You cannot archive your last active project.
In the dashboard
Each project has its own sidebar: Dashboard; Research (Keyword Research, Domain Overview, Backlinks, Local SEO); My Site (Rank Tracking, Saved Keywords, Site Audit); AI Search (SAM, AI Visibility, Prompt Explorer); Connect (Search Console, Analytics, AI & MCP); and Project Settings. The dashboard page shows an activation checklist until you have added a site, researched keywords, created a tracker, run an audit, connected Search Console, and connected an agent.