SAM

SAM is an in-app chat agent that works on one project at a time with the same tools an external agent gets over MCP, plus the ability to read your site. It is available on Pro and Scale from SAM in the project sidebar.

What SAM can do

• Call every MCP tool, executed in-process, so SAM and an external agent get identical behaviour, gating, and cost for the same tool.
• Read pages on the web: list the internal links on a page, and fetch the visible text of up to five pages at a time. Both are free and go through the same safety policy as the crawler.
• Remember. SAM keeps a durable note of project facts and a log of research it has already done, both injected into every conversation, so it does not buy the same data twice.

How SAM spends

SAM follows the same rules as a connected agent: focused research without asking, confirmation before any single action likely to cost more than about 2,000 credits, a free estimate before every rank check, and a preference for your measured Search Console and Analytics data over paid estimates. A turn is capped at 24 tool calls so a confused turn cannot spend without bound. When the workspace is out of credits, SAM stops rather than retrying.

SAM's own model usage is metered too, charged after each answer at the provider's reported cost and shown under the "agent" bucket on the billing page.

Sessions

Each conversation is a session; the sidebar lists the 50 most recent. You can rewind to an earlier message and resend, which discards everything after it, and delete a session, which destroys its transcript.